Simon Cowell's X-factor limps to a finish: 'Bloodbath' ahead,...
With Simon Cowell's X-Factor finishing its first American run , how has the super-confident Brit's show done in the US? Not so hot, according to the New York Times or as the paper put it " Well short...
View ArticleBack to 1984! As ABC TV takes on Simon Cowell and the X-Factor
A mickey-taking commercial for a new TV musical competition programme in the US borrows liberally from Apple's famous "1984" Super Bowl commercial - and takes a swipe at Simon Cowell and company.In the...
View ArticleAustralian X-Factor winner signs up to front AMF Bowling campaign
Airborne has designed what it describes as a “large-scale communications project” on behalf of client AMF Bowling, fronted by Australian X-Factor winner Reece Mastin.The campaign is targeted at seven...
View ArticleEx-Beats CEO launches ‘Chosen’ app giving X-Factor fans the chance to be a...
David Hyman, the former chief executive of Beats, has launched the beta of an app which lets users judge musical performances uploaded to the platform.The ‘Chosen’ app, which aims to replicate the...
View ArticleX-Factor drops Dermot O'Leary as host after 8 years
Dermot O’Leary has been dropped from his position as the host of singing competition the X-Factor after eight years at the helm.The long-time presenter of the show will not present the next season of...
View ArticleThe Greggs Factor - Cheryl Fernandez-Versini partners with bakery chain to...
Popstar and X-Factor judge Cheryl Fernandez-Versini has launched a new brand partnership with Greggs for charity.Hitting Greggs shelves in September is the Cheryl-themed ‘Belgian Chocolate Crunch Bar’,...
View ArticleTalkTalk ‘pauses’ marketing and X-Factor sponsorship in wake of data hack
As a result of the recent cyber attack, TalkTalk has pressed pause on marketing plans including its X-Factor sponsorship in a bid to reassure customers that their banking information and other details...
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